TIDAL Got Exposed Inflating Their Numbers
Part of Jay Z’s business empire is doing great.
Roc Nation keeps signing top entertainers and athletes, and now boasts an impressive roster of both.
TIDAL, however, is struggling mightily.
In September of 2015, Hov bragged that TIDAL hit a million subscribers.
"Nothing real can be threatened, nothing unreal exists" Tidal is platinum. 1,000,000 people and counting. Let's celebrate 10/20 Brooklyn.
— Mr. Carter (@S_C_) September 29, 2015
But a new report from the Norwegian newspaper Dagens Næringsliv (the streaming service that became TIDAL was based in Norway) reveals TIDAL only really had 350,000 subscribers in September of 2015.
By March of 2016 TIDAL was claiming 3 million. However, Dagens Næringsliv has found that in TIDAL’s accounting to the record labels Jay’s company was only reporting 850,000 subscribers in March 2016.
Do you think Hov’s streaming service will survive?